My Story
I began my career as a catalog designer and worked my way up to Creative Director, honing my skills across various areas, including catalog design, packaging, logo creation, and photo art direction. I'm equally comfortable collaborating with a team or working independently, always focused on delivering exceptional results.
With a passion for creative and innovative design, I take great pride in my attention to detail. From concept to completion, I ensure that the client’s best interests are at the forefront of every project.
My career at Entertainment One allowed me to work in one of the most dynamic and creative industries in the world. Whether designing web banners or album covers, my diverse experience and problem-solving abilities enabled me to craft unique solutions for clients of all sizes. This journey has been a constant source of motivation and inspiration.
Today, I’m channeling my expertise into the non-profit sector with the Boys & Girls Club, where I oversee strategic planning, branding, marketing, social media, and budget management.
Expertise Overview
Strategic Planning
Strategic plans • Brand development/redesign • Message/materials audits • Key message development • Audience analysis • Market research
Graphic Design
Identity branding • Logo design • Brochure design • Postcard design • Direct mail • Digital retouching • Idea conception • Website design • Sign design • Vehicle graphic designs • Ads
Website Design
Website audit • Messaging • Copywriting • Design • Search Engine Optimization (SEO) • Blogging • Analytics
Social Media
Accounts set-up • Campaign strategy • Content development • Implementation • Advertising • Analytics
Digital Marketing
Google Ads development and management • Email marketing • SEO • Blogging • Promotions and giveaways
Media Relations
Press kits • Media pitching • Press releases and other media materials • Press conferences • Media tours • Tracking and determining value of coverage
Software and Platforms
- Adobe Creative Suite
- Microsoft Office
- Adobe Acrobat
- WordPress
- Constant Contact
- Hootsuite
- Social Media
- Google Analytics
- Google Ads
- Video Creation and Editing
Next Steps...
Feel free to contact me with any questions.